National Trust: A Special Heritage Print


Did you know that all Joules prints are hand drawn, painted and created in-house? Our talented Print Team spend their days drawing inspiration for new collections by creating prints right here at Joules Headquarters – 200 a year, in fact (you can read more fabulous facts about Joules here). In celebration of our new collection with the National Trust, we’re taking you behind the scenes to the beautiful floral print designed specifically for the cause.


Joanna, the designer behind the print, explains “I was really inspired by the incredible English heritage behind the National Trust. History and nature are rich and vibrant aspects of the National Trust and the work they do, so I used this to influence my design. I began by referencing old botanical encyclopaedias I found in the British Library, where botanists would paint intricate detailed studies of plants and flowers. This subject inspired me when I studied Fashion Design at University, and I was eager to take this forward into the National Trust print.”

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“I wanted to create a contemporary version of these prints using photography to get the same level of detail but with modern technology. As we are ‘Established in the fields of Great Britain’, I wanted to fuse the two – so I did a little ‘field’ research! I took a wicker basket and pair of secateurs on a hot summers day and took tiny cuttings of plants and flowers from the Joules garden and along the hedgerows of neighbouring fields and villages, looking specifically for seasonal and local wildflowers. I then scanned the flowers at the highest DPI and altered the colours on Photoshop a little to really make them pop.”

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“I created different patterns and arrangements, finally deciding on a ‘thrown in the air and dropped’ scattered design. I felt this print should be a real celebration of British plants and flowers, so many of which you’d be likely to find at many of the National Trust gardens.”

To see the collection, click here.

Frances Quinn’s Valentines Jar of Hearts

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For the sweet pastry:
250g plain flour, plus extra to dust
50g caster sugar
125g slightly salted and softened butter, cut into small pieces
1 egg
1tsp vanilla extract
A splash of milk or water
Jar of strawberry jam to fill

francesquinn3Sift the flour into a large bowl and stir through the sugar.
Rub in the butter with your fingertips to create a breadcrumb mixture.
Beat the egg and vanilla extract together in a mug.
Make a well in the breadcrumb mixture, add the egg and bring the pastry together, adding a splash of milk or water if necessary.
Transfer to a lightly floured surface and knead gently into a ball, then cover with clingfilm and chill for 30-60 minutes.

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Remove the chilled pastry from the fridge and pre-heat the oven to 180C/350F/Gas Mark 4.
Roll out the dough on to a lightly floured surface to a thickness of a 1 coin.
Cut into rounds with a fluted cutter, approx 6cm if creating mini sized tarts or 8cm if normal sized.
Press the pastry circles into either a 12 holed cake tin or 12 mini holed ones (or a mix of the two).
Fill the pastry cases just over half full with jam – any more and you risk your hearts oozing out too much jammy love in the oven!

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Roll out the trimmings and use an appropriate sized heart cutter to cut out your pastry hearts and place on to each of your jam filled tarts.
Bake the larger tarts for approx 15-20 minutes and the smaller ones for 10-12 minutes until the pastry is golden.
Leave the tarts to cool and firm up slightly in the tin before transferring to a cooling rack to cool down fully, or on to a plate if enjoying them warm.2 copy
To give your tarts an extra golden sheen, brush the pastry with a little beaten egg or milk.