Did you know that all Joules prints are hand drawn, painted and created in-house? Our talented Print Team spend their days drawing inspiration for new collections by creating prints right here at Joules Headquarters – 200 a year, in fact (you can read more fabulous facts about Joules here). In celebration of our new collection with the National Trust, we’re taking you behind the scenes to the beautiful floral print designed specifically for the cause.
Joanna, the designer behind the print, explains “I was really inspired by the incredible English heritage behind the National Trust. History and nature are rich and vibrant aspects of the National Trust and the work they do, so I used this to influence my design. I began by referencing old botanical encyclopaedias I found in the British Library, where botanists would paint intricate detailed studies of plants and flowers. This subject inspired me when I studied Fashion Design at University, and I was eager to take this forward into the National Trust print.”
“I wanted to create a contemporary version of these prints using photography to get the same level of detail but with modern technology. As we are ‘Established in the fields of Great Britain’, I wanted to fuse the two – so I did a little ‘field’ research! I took a wicker basket and pair of secateurs on a hot summers day and took tiny cuttings of plants and flowers from the Joules garden and along the hedgerows of neighbouring fields and villages, looking specifically for seasonal and local wildflowers. I then scanned the flowers at the highest DPI and altered the colours on Photoshop a little to really make them pop.”
“I created different patterns and arrangements, finally deciding on a ‘thrown in the air and dropped’ scattered design. I felt this print should be a real celebration of British plants and flowers, so many of which you’d be likely to find at many of the National Trust gardens.”
To see the collection, click here.