Discover what we’re wearing. Pass on your style hints and tips. And let us know what you want to see more of at Joules. When it comes to clothes we are always open to fresh thoughts and inspiration.

Styled by Us | Hero the Harbour


“I like English eccentricity and collect textiles from across the world, so at the moment my staple look is my Navajo style boots mixed with a tweed jacket. I still wear clothes I bought six years ago as I try to buy classic garments in good quality fabrics.

I have so many Harbour tops, I wear one almost daily because they are so easy to wear with jeans, they go with most shoes and jumpers and you can layer them up with chambray shirts underneath. I have a lot of patterned jackets and shoes so the Harbour is a good match for them. I have always worn this particular green colour, it’s so fresh and timeless!”


“My style is very minimal. I buy key product that I can style in different ways. I like my Harbour because it is easy to wear, you can dress it up or down, whether it is simply with white jeans or tucked in an A-line skirt. I chose this harbour, because it is fun, with pops of neon, it is something different you don’t always see.”


“My style is very easy, I like to layer my Harbour with a classic white shirt and then dress up with a necklace. This yellow one also adds a pop of colour too. I like the Harbour because it’s easy to wear and really comfy for days in the office.  It also looks great dressed up with accessories when I’m out visiting stores.

I love the classic navy of my Harbour and am I sucker for some red lippy so can’t go wrong with this classic look!”


“I like to keep up with trends of the season, which I interpret into clean shapes with a casual edge. I like simple, quality pieces that can be dressed up and accessorised, but still look effortless.’

The Harbour is such a versatile piece, both for casual wear but can easily be dressed up by changing into black jeans, heels and nice jewellery. The range of colours gives real choice and can add a pop of colour to a plain outfit. The possibilities are endless.

The navy and white stripe that I chose is a real classic and will look good now and in 5 years time. The simplicity of it means you can wear a great statement necklace, earrings or lip colour and still make it look really easy and effortless.”


“I spend a lot of my time outdoors in the countryside devoting my time to my dogs and horses. Therefore my style would be practical, easy wearing with a look that can just be thrown on, fresh and unique but without effort.The Harbour can be dressed up or down and needs little maintenance. After all who has time to iron when we could be having fun?

I love the Hotch Potch; it uses colours and stripes in different directions, which is very slimming and a quirky take on the classic Harbour.”


“My style tends to be inspired by relaxed boyfriend fits teamed with bright accessories and a pair of heels or converse if I’m having a ‘day off’. This season I’m loving my baggy jeans, an oversized tee or lightweight sweat and heels.

I’ve always loved the Harbour since we launched it many seasons ago. The fabric is amazingly wearable and reminds me of old workwear garments which I love. It’s also a great weight so you can team it with a chambray shirt on cooler days. My favorite this season is the Neon Colour Block. Its nice to add a new take on stripes to my wardrobe as currently 70% of my clothing is striped…eek!”

Joules Toiletries, Proudly Made in England

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Here at Joules, we’re following the hare, hopping to it and springing forward in preparation for the sunnier season (and it’s about time it arrived). With the newness of Spring, we’re introducing our very own range of toiletries and home fragrance which are made and bottled in the sunny South West.

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The Broad Oak factory in Devon oversees the quality and journey of each fragrance, which is created, tested, mixed and bottled by hand all under the same roof. Inspired by the Great British countryside, each fragrance takes its name and mix of scents from herbs and plants you may find in your own garden (you can find the first of our collection, the candles and diffusers, here).


Cottage Herb | Thyme to Unwind
Base notes of warm wood, vanilla and calming amber are blended with fresh garden herbs, fennel and a twist of citrus to create an uplifting scent that’s both grounding and revitalising.

Blossom | Blooming Lovely
Grounding base notes of sandalwood and cedar balance fresh, floral fragrances of iris, rose and jasmine to evoke the contrasting aromas of a blossom-filled garden.

Currant Leaf | Berry Good
Cassis leaves blended with jasmine, vanilla and cedar along with a twist of citrus create a warming, homely scent reminiscent of warm days spent outdoors gathering blackcurrants.

Rose Tomato | Vine & Dandy
Garden inspired top notes of celery, coriander and basil mix with musky rose, jasmine and tomato leaf to bring that nostalgic smell of childhood greenhouses firmly to mind.

IMG_4876 copy IMG_9911 copy IMG_9921 copyWhich fragrance would you choose? Shop the collection here.