National Trust: A Special Heritage Print


Did you know that all Joules prints are hand drawn, painted and created in-house? Our talented Print Team spend their days drawing inspiration for new collections by creating prints right here at Joules Headquarters – 200 a year, in fact (you can read more fabulous facts about Joules here). In celebration of our new collection with the National Trust, we’re taking you behind the scenes to the beautiful floral print designed specifically for the cause.


Joanna, the designer behind the print, explains “I was really inspired by the incredible English heritage behind the National Trust. History and nature are rich and vibrant aspects of the National Trust and the work they do, so I used this to influence my design. I began by referencing old botanical encyclopaedias I found in the British Library, where botanists would paint intricate detailed studies of plants and flowers. This subject inspired me when I studied Fashion Design at University, and I was eager to take this forward into the National Trust print.”

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“I wanted to create a contemporary version of these prints using photography to get the same level of detail but with modern technology. As we are ‘Established in the fields of Great Britain’, I wanted to fuse the two – so I did a little ‘field’ research! I took a wicker basket and pair of secateurs on a hot summers day and took tiny cuttings of plants and flowers from the Joules garden and along the hedgerows of neighbouring fields and villages, looking specifically for seasonal and local wildflowers. I then scanned the flowers at the highest DPI and altered the colours on Photoshop a little to really make them pop.”

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“I created different patterns and arrangements, finally deciding on a ‘thrown in the air and dropped’ scattered design. I felt this print should be a real celebration of British plants and flowers, so many of which you’d be likely to find at many of the National Trust gardens.”

To see the collection, click here.

Joules Toiletries, Proudly Made in England

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Here at Joules, we’re following the hare, hopping to it and springing forward in preparation for the sunnier season (and it’s about time it arrived). With the newness of Spring, we’re introducing our very own range of toiletries and home fragrance which are made and bottled in the sunny South West.

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The Broad Oak factory in Devon oversees the quality and journey of each fragrance, which is created, tested, mixed and bottled by hand all under the same roof. Inspired by the Great British countryside, each fragrance takes its name and mix of scents from herbs and plants you may find in your own garden (you can find the first of our collection, the candles and diffusers, here).


Cottage Herb | Thyme to Unwind
Base notes of warm wood, vanilla and calming amber are blended with fresh garden herbs, fennel and a twist of citrus to create an uplifting scent that’s both grounding and revitalising.

Blossom | Blooming Lovely
Grounding base notes of sandalwood and cedar balance fresh, floral fragrances of iris, rose and jasmine to evoke the contrasting aromas of a blossom-filled garden.

Currant Leaf | Berry Good
Cassis leaves blended with jasmine, vanilla and cedar along with a twist of citrus create a warming, homely scent reminiscent of warm days spent outdoors gathering blackcurrants.

Rose Tomato | Vine & Dandy
Garden inspired top notes of celery, coriander and basil mix with musky rose, jasmine and tomato leaf to bring that nostalgic smell of childhood greenhouses firmly to mind.

IMG_4876 copy IMG_9911 copy IMG_9921 copyWhich fragrance would you choose? Shop the collection here.