A Q&A with allthatisshe

25th September 2017

The lovely fashion and lifestyle blogger Dominique, behind the fantastic allthatisshe is an avid photographer and Instagrammer whose weekly #allthatisthree photo series with her two daughters has taken the Instagram world by storm. The 30-year-old mother of two, living in the North East of England, turned her hobby, Instagram, into her full-time career. We sat down with the lovely Dominique for a coffee to find out more about her…

The lovely fashion and lifestyle blogger Dominique, behind the fantastic @allthatisshe is an avid photographer and Instagrammer whose weekly #allthatisthree photo series with her two daughters has taken the Instagram world by storm.

How would you describe you and your daughters’ style?

Casual and comfy! We’re three girls who really value the importance of being (and feeling) comfortable in our clothes. Clothes just aren’t fun anymore if you don’t feel great when wearing them, right? We like our clothes to be able to accommodate all of our daily activities, so for me, that can be anything from school runs to working from home, to going out exploring in an attempt to capture that perfect Instagram shot. And for the girls, they like to be kids, so what they wear to go to the park also needs to be comfy enough to lounge and play around the house in. They don’t have time to be wasting valuable social or play time on outfit changes!

We stick to the basics – jeans with a t-shirt or jumper – and then I pay a lot of attention to fabrics. After spending one day in a mohair jumper, itching and flustered, I vowed never to make that mistake for me, or for the girls, again.

The lovely fashion and lifestyle blogger Dominique, behind the fantastic @allthatisshe is an avid photographer and Instagrammer whose weekly #allthatisthree photo series with her two daughters has taken the Instagram world by storm.

How often do you style all of your outfits similarly?

Not as much as I would like. We tend to wear matching outfits for our #allthatisthree images (a weekly photo series on Instagram where we all dress alike in different scenarios), but aside from that, unless it’s Bretons and check shirts, we don’t get to do it as often as I would like. Amelia is at a stage now where she’s developing her own sense of style, and it’s a style that a 30-year-old mother can’t pull off quite as well as her. And likewise, Amelia doesn’t always agree with my choices when it comes to fashion.

The lovely fashion and lifestyle blogger Dominique, behind the fantastic @allthatisshe is an avid photographer and Instagrammer whose weekly #allthatisthree photo series with her two daughters has taken the Instagram world by storm.

What do you think of the Mini Me trend?

As the #allthatisthree images show, I’m a huge fan of the Mini Me trend! When I was younger, I would always raid my mam’s wardrobe, pull on her best outfits (usually with a bobble tied in the back to keep them secure), and then perform Spice Girl routines in the mirror. And I know I wasn’t the only one, didn’t we all do that? My mam was always so on trend when it came to her clothes, and to me, she was one of the best-dressed women I knew (which is probably why I gravitated towards her wardrobe so much). The Mini Me trend brings that childhood dream to life, and now kids really can dress like their mothers – no bobbles necessary.

The lovely fashion and lifestyle blogger Dominique, behind the fantastic @allthatisshe is an avid photographer and Instagrammer whose weekly #allthatisthree photo series with her two daughters has taken the Instagram world by storm.

What was your favourite piece of clothing when you were young?

It started with lycra cycling shorts – in a variety of bright colours – which then developed into a serious love affair with tracksuits. Full-on, head-to-toe, matching tracksuits. And that’s where I stayed for the majority of my teens, not reaching my experimental stage until I started college – and if you thought it couldn’t get any worse than a tracksuit phase, then you’d be wrong.

The lovely fashion and lifestyle blogger Dominique, behind the fantastic @allthatisshe is an avid photographer and Instagrammer whose weekly #allthatisthree photo series with her two daughters has taken the Instagram world by storm.

If you could be a child again just for one day, what would you do and what would you wear?

I’d gather up all of my school friends, throw on one of my matching Adidas tracksuits, and (making sure it was a summer day) head to the fields where we all used to hang out. Through the school holidays, we’d all set out first thing in the morning and not come home until tea time, and I would love to relive those days. You don’t realise how carefree you are as a child until you’re forced to be an adult.

The lovely fashion and lifestyle blogger Dominique, behind the fantastic @allthatisshe is an avid photographer and Instagrammer whose weekly #allthatisthree photo series with her two daughters has taken the Instagram world by storm.

What are you and your daughters’ favourite pieces from the Joules Mini Me collection?

It’s almost impossible to choose only a few, we love every piece – the check shirts, the Breton fleece jumpers, the Brodie waterproof jackets, and the leopard print Chelsea boots (is it going overboard if I say all of the scarves, too?). The check shirts have been the perfect layering tool for autumn and can be worn over t-shirts, under jumpers or on their own, so it’s no surprise that they’re being worn over and over again by all three of us. The Breton fleeces are autumn/winter cosiness in one jumper and are guaranteed to give you all of the snuggly feels. And we all love the leopard print twist on the Chelsea boots, making them the perfect choice to be worn with jeans or dresses, and well, when Penny wears hers with her teeny-tiny feet, it’s cuteness overload.

The lovely fashion and lifestyle blogger Dominique, behind the fantastic @allthatisshe is an avid photographer and Instagrammer whose weekly #allthatisthree photo series with her two daughters has taken the Instagram world by storm.

Any tips on taking the perfect Instagram snap?

Lighting is key, so always search or wait for the best light – for me, it’s staying away from direct sunlight and instead, using horizontal light usually coming from the window. And before you post, always ask yourself ‘would you like this photo?’. Remember, your photo will be in a sea of beautiful images, so you need to make sure that you stand out, don’t let people skip past your image, make it irresistibly clickable.

Thank you to our good friend allthatisshe for working with us on our Mini Me campaign x

1 Comment

  • lauren shepherd

    02.10.2017 at 23:01 Reply

    Absolutely loved reading this Dominique and adore all the pics of you beauties in your outfits!! Joules suits you beauty! Xxx

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