Behind the scenes of our latest SS17 shoot: A taste of what’s to come

10th January 2017

Here’s to getting healthy. Here’s to a detox. Here’s to colour, quality, zest and new clothes. Here’s to looking good, feeling good and facing the season in style.

behind the scenes shoot from spring summer at fruit and vegetable shop

The New Year is in full swing and we are celebrating it with the introduction of a collection that’s full of life, colour and vitality – how we ourselves hope to be feeling after the Christmas onslaught.

kids playing with fruit and veg in market shop

Shoot one

We shot the new collection in some of our favourite local foodie haunts and played on a fresh fruit,  veg and juicing theme. Our first port of call was Farndon Fields farm shop, a favourite of Tom Joule.

Art Director, Charlotte Watts loved the challenge of creating the scene in the shop, ‘the location was so colourful and beautifully laid out, the staff there take great care to dress the store to make the fresh produce look perfect. Outside the shop they keep a few goats, we spent a bit of time getting to know them and trying to coax them into the right spot. All in a day’s work at Joules!’

joules spring summer shoot in farm shop with farm yard animals

Shoot two

Next stop was the beautiful Kelmarsh Hall and Gardens where we photographed our bespoke juice bar and outdoor shots.

Our team took over the beautiful, recently renovated 18th century orangery and enlisted the expert services of Shack Revolution to build our juice bar and get busy juicing piles of fresh fruit and vegetables. The smell of orange and ginger wafting around the set was amazing. Art Director, Charlotte believes that sampling their wares gave the whole team a real boost too.

illustrated juice bar and lady posing in front of conservatory

We hope you like the new season collection, and the accompanying images – and that you’re sticking to your healthy New Year resolutions… at least for a few weeks more.

Any ideas for our next shoot?

1 Comment

  • Sasha Hart

    17.01.2017 at 12:55 Reply

    Thank you for introducing your ecxiting New Spring Collection. It is very rare we leave the house without at least one Joules item of clothing.

    Thank you also for introducing the two new (to me) venues that were utilised for your photo shoots.

    We shall make a point of visiting & supporting both venues later this year. I will wait for the perfect opportunity to enjoy a trip out, as, due to our location being near to Shrewsbury (where the staff of our wonderful Joules branch now know us well), the venues are a little further affield.

    However I can see that both venues combined would make a wonderful day out… bring on the warmer weather.

    As I have recently become involved in the marketing of our own company, which relates to yummy & natural sports nutrition, rather than beautiful clothing, I am continually on the look out for fresh & engaging marketing approaches. It has to be said, that Joules can always be relied upon to both inspire & engage.

    Thank you

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