10th January 2017
Here’s to getting healthy. Here’s to a detox. Here’s to colour, quality, zest and new clothes. Here’s to looking good, feeling good and facing the season in style.
The New Year is in full swing and we are celebrating it with the introduction of a collection that’s full of life, colour and vitality – how we ourselves hope to be feeling after the Christmas onslaught.
We shot the new collection in some of our favourite local foodie haunts and played on a fresh fruit, veg and juicing theme. Our first port of call was Farndon Fields farm shop, a favourite of Tom Joule.
Art Director, Charlotte Watts loved the challenge of creating the scene in the shop, ‘the location was so colourful and beautifully laid out, the staff there take great care to dress the store to make the fresh produce look perfect. Outside the shop they keep a few goats, we spent a bit of time getting to know them and trying to coax them into the right spot. All in a day’s work at Joules!’
Next stop was the beautiful Kelmarsh Hall and Gardens where we photographed our bespoke juice bar and outdoor shots.
Our team took over the beautiful, recently renovated 18th century orangery and enlisted the expert services of Shack Revolution to build our juice bar and get busy juicing piles of fresh fruit and vegetables. The smell of orange and ginger wafting around the set was amazing. Art Director, Charlotte believes that sampling their wares gave the whole team a real boost too.
We hope you like the new season collection, and the accompanying images – and that you’re sticking to your healthy New Year resolutions… at least for a few weeks more.
Any ideas for our next shoot?