25th April 2017
It was a cold January afternoon at our Head Office in Market Harborough when we realised the shoot deadline was fast approaching. The shoot deadline for our summer collection.
The summer collection (as you may know) is made up of light layers, embroidered dresses, flip flops, shorts, t-shirts, swimwear – we could go on. So although we had our fingers crossed for a heat wave, we were also frantically studying maps for a place where the weather would be fair and also create a backdrop that would represent the holidays that many lucky families will be taking this summer.
After quite some time, we settled on Antigua (we know it’s a hard life). With its beaches, slightly rugged landscapes and light levels at this time of year – along with a clever photographer – we knew we could create scenes that could’ve easily been happening on the beaches of Cornwall during the height of the British summer.
Antigua is around four times the size of Bristol but has less than a quarter of the population.
So models, photographers, art directors and case upon case of summer clothes disappeared into the bleak winter’s sky from Gatwick in search of warmer climes.
“What better place than Antigua to showcase our new collection. It wasn’t too warm either and on some of the beaches you really did feel like you were beside the British seaside. It was still warm enough to make sure we could field test our summer dresses though.”
Charlotte, Art Director
Everything was running smoothly until we suddenly realised we hadn’t shot our Right as Rain collection. The sun had taken our minds far away from clouds of any kind. Cue Steve, a local man who was remarkably skilled with a hosepipe. Seriously. Our new collection of waterproof coats and jackets got a truly good soaking.
The images were stunning, the grins on everyone faces widened with every moment and as we neared the end of our stay we had been truly swept up by the magic of this fascinating place.
We must admit though, we were all looking forward to coming back and having a good old cuppa. Even though we’d all miss Steve.
57 NEW STYLES
29 TEAM MEMBERS
1 BEACH BBQ
1 (HUGE!) MOSQUITO BITE
48 SANDY BACON SANDWICHES
Where do you think we should shoot our winter collection?