7th September 2017
This summer, we sponsored an award at the 2017 New Designers Show in London. A team of Joules judges looked over all the work and entries to find a winner and our Creative Director, Chloe Ward, was on hand to present our award. The winner was a young lady called Chloe Hills and as part of her prize, she won a month’s works experience within our Print Team at Joules’ Head Office.
We sat down with Chloe for a quick chat and got to know her better.
A great use of colour, an innovative collection, interesting techniques and a contemporary take on florals.
Chloe Ward, Joules’ Creative Director
When it comes to creating my work and prints I start by researching on Pinterest, exploring colour inspiration, looking at illustrators and also considering patterns and prints.
Colour also inspires me greatly, especially unusual and unexpected combinations. When it comes to a new and exciting project, the first thing I do is seek out a colour scheme. I like to revitalize a palette and think carefully about my proportions of colour. Other inspirations come from plants, gardens, natural sources, scenery and also architectural features from my surroundings.
£500 and a two-week paid work placement at Joules, a commercial portfolio review by a member of Joules’ Senior Design Team and the opportunity to design a mural for the Joules Wells Beach pop-up store.
I’m really keen to work for a company like Joules. Their work has really inspired me – the mural design in particular, which I’m very keen to do.
Chloe Hall, New Designers Award Winner
I’m here with the Print Team. At Joules, they call building they work in ‘Print Palace’!
As well as working on my commercial portfolio and designing a mural that will be at the Joules Wells Beach pop-up store, I’ll be helping the team create their catalogue, setting out pages of layouts for the inspiration of their collections. I’m also helping create moods boards for each story and theme, ready to present in meetings. One of my favourite tasks is helping colour-match the mood boards for the new season.
I’m really looking forward to whatever else comes my way, too.
My typical day usually consists of many things involved within the print team, including drawing and designing for new prints. I also spend a few hours amending prints that need tweaking. I have also had a chance to help out on the Bower House Project, designing murals for the charity’s new makeover.
There are many things that’s I have learnt here at Joules. The one that stands out the most, is gaining an understanding of working on a commercial basis. I have also learnt a lot about the development process, from initial drawings to the design of a piece of clothing.
Once I have finished my placement here, I have a few things in the pipe line, including opportunities involving other textiles companies to build my contacts up as well as some freelance projects too.
There are so many to choose from! I love the classic Harbour Prints. But I have to say since working with the kids wear print team, I have had so much fun and the kids prints are great!