Our new collection (the first of the New Year!) is all about preparing for the season ahead. It’s still cold, but we know that warmer weather isn’t too far away. The focus is all on organising, sorting and readying – from being able to wrap up on cold days to embracing unseasonal and unexpected warmth (fingers crossed).
We wanted the idea of ‘preparation’ to shine through. And what better place than the humble allotment to exhibit this? If you get an allotment ready early it will see you through the whole year (obviously you’ll have to maintain it and give it some tender loving care along the way) and the same can be said of a wardrobe. Invest now and reap the benefits later.
By using almost step-by-step by instructions (just like you’d find in your grandad’s well-worn gardening book) we want to welcome the spring in the best possible way and make sure you’re all set for the days and months ahead – come rain or shine.
As always we’ve got the whole family covered. For women, we’re welcoming classic pieces alongside new styles, shapes and colours – new coats, jackets and gilets are set to become favourites. Of course our hand-drawn prints will play an eye-catching role too – the Blossom Print is vibrant enough to banish any January blues. Men can welcome the New Year with rugged and handsome styles Joules is famous for and a new line-up of rugby shirts is on the way – with the Six Nations in mind. And the little ones? We don’t want to give away too much, there’s something on the way that has got us all hopping up and down with excitement.
So no matter whether it’s a shirt and a spade, a t-shirt and a trowel or even a wheelbarrow and a pair of wellies – we hope we can help you prepare for the season ahead.