Exploring Beautiful Britain: The Lake District

Being a brand with deep rural roots, we’ve been lucky enough to see the best of this green and pleasant land, and we wanted to share some of our favourite things to do in one of the most beautiful places of all (in our opinion), The Lake District.
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In Praise Of: Beatrix Potter

When it came to designing a brand-new collection of childrenswear, a dash of tradition and just a little bit of mischief was needed. Introducing... The Peter Rabbit Collection.
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A Cuppa With… Garden Designer at Kew Gardens

At Joules, we love sparking our little ones’ imagination and finding any excuse to get them outdoors, and so we were very excited when Kew Gardens revealed the brand-new Children’s Garden. We caught up with Suzie Jewell, Garden Designer at Kew Gardens, to find out all about it.
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The Little Joule Book Club: May

Last month we launched the Little Joule Book Club, designed to encourage little ones to pick up a book (rather than the remote) and dive into a world of imagination. The story continues...
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