Behind The Scenes

Our print inspiration is always drawn from the British countryside but this Little Joule print is a little bit special. With bold greens and little creatures hiding in the leaves, we spoke to Senior Print Designer, Sophie Kinns, to find out what inspired our No Mow May print.

What is No Mow May?

No Mow May is a challenge to leave some or all of your lawn unmown throughout the month of May. By doing this, you’ll be giving wild flowers and plants a chance to grow, creating a better environment for bees and other creatures such as butterflies. As animal lovers, it’s a challenge we really wanted to shout about, including in our prints!

How did we create the print?

“We wanted to create a print that celebrates the concept of No Mow May as well as the wonderful wildlife of the British countryside. We started by exploring the concept of No Mow May, its benefits and the creatures it helps. We then built these into the print: if you look closely, you’ll see bees, butterflies and more!

We also wanted a print that would be bold, bright and brilliant, just like the natural world itself, so we decided to design a mid-scale organic, all-over floral to evoke the feeling of the wilderness. We used a pretty, fresh spring palette with soft neons to create contrast and highlight each individual leaf and creature. The individual elements are a mix of hand and digitally-drawn artworks to create a graphic and impactful print.”