5th March 2018
A new season brings with it fresh hope, optimism and (fingers crossed) lots of sunshine. As the weather warms up things will start to change – from the things we eat to the clothes we wear.
Soups will be swapped for salads. Sleeves will become shorter. Days will become longer. Heating will be switched off and thoughts will turn to office air con wars. We’ll wake up to the sound of birdsong – not the sound of rain hammering at the window. And even if it is raining, the warmer temperature will make it so much more bearable.
We’ll get out in the garden (not to prepare for the season ahead, but to enjoy what’s happening now). Easter getaways will be planned. A trip to the coast perhaps? Mothers will be celebrated. The royal family might grow by one. And dogs will bark – it is Crufts after all.
Orchards will be full of blossom. Bluebells will appear as if by magic. And new born lambs will start to emerge across bright green fields.
Windows will be flung open. Lawn mowers will start to hum. Pub gardens will be visited. Even if we have to layer up. And afternoon walks and eating al fresco may even start to become daily events.
This feel-good campaign is a great way to wave goodbye to winter and embrace the warmer weather and sun-filled days that lie ahead.
Keep an eye out for new hand-drawn prints and brighter, fresher colours on lighter fabrics. We’ll be introducing a bag collection with a seasonal twist and saying hello to our new ‘solemates’. They’ll be lots more to look forward to… but we don’t want to give away too much, do we?