Back to School with Our Favorite Kids’ Boutiques

The back to school routine has never felt more topsy-turvy than it does this year. Whether you’re mixing home-schooling and school life, following an online program or have been promoted to home headteacher, we’re here to help you along the way! It’s the little things that count and that help bring back a bit of ‘normal’, which is why we’ve made sure that this season’s collection includes lots of fun details to brighten your little ones’ day.

From smart backpacks to snazzy socks, we’ve put together a list of some of the best boutiques to shop for your kid’s Joules’ back to school outfits, a simple way to let their personalities shine, regardless of where their classes take place!


Chatham T Co Kids

Where? Chatham, MA.

Shopping local is as important as ever this year and one of the best to support your local community. If you’re in the Boston area, make sure to stop by Main Street for a peek at what Chatham Kids has to offer. A staple on Main Street Chatham since 1979, Chatham Kids began as a t-shirt shop and you can still find original artwork such as their trademarked SharkBite garments or cotton roll neck sweaters amongst Back to School fashion lines such as Joules!

Find them on Instagram.


Eagle Shoppe

Where? Clayton, NY

We absolutely love a local mom & pop shop that’s been carried on through the generations. The Eagle Shoppe is no exception! Founded on the banks of the St. Lawrence River over 50 years ago, Eagle Shoppe continues to be owned and operated by the Costantino Family.

Years ago, the founder ended a life-long search for a brand who loved stripes just as much as she did. Before we knew it, Eagle Shoppe was filled with Joules’ whimsical nautical collections, from our classic raincoats to cosy sweatshirts and so much more. We were especially delighted to find out that the founder’s own great grandchildren are ready to head back to school wearing none other than Joules!

Find them on Instagram.


Tiny Hanger

Where? Boston, MA.

Tiny Hanger is filled with sugar, spice and all things nice for children up to age 8. With two store locations, this mom-owned small business carries a range of brands that are cute, unique and most importantly, long lasting! Joules is one of the store’s favorite brands and if you get the chance to stop by, both locations are open, providing a safe and clean shopping experience for you and your family.

Find them on Instagram.


Wee Chic

Where? Lutherville, MD and Fairfax, VA 

We can’t tell you how much we love Wee Chic and their collection of styles for this year’s Back to School season. Whether your little one is 3 months old or 13, Wee Chic is a one stop shop for styles that will let your child’s personality shine through! Make sure to check their website for updated hours during this season’s back to school shopping.

Find them on Instagram.


No matter what your back to school routine looks like, you’ll be sure to have endless days of fun with our gorgeous prints and hard-wearing designs. Let their personalities shine through and imaginations ignite, this September!

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