Behind The Scenes: Joules Press Day AW15

Here’s a sneaky peek behind the scenes at one of our colourful press days, where an excited bunch of our creative team proudly presented our AW15 collection to press and bloggers. Held at The Hospital Club in Covent Garden, we received over 190 press attendees from key national, monthly and weekly titles and had a total of 135 related tweets and Instagram pictures posted during the event! We’ve been celebrating being Britain’s leading time-off brand, and to complement the Sunday brunch theme running through our AW15 collections, we treated our guests to delicious breakfast canapes. Favourites on the menu were smashed avocado on sourdough toast topped with quail’s eggs, breakfast kebabs and crumpets with date butter, yum. Watch our short film and see how a Joules press day develops, from set creation to our guest’s reactions to the new collections.

A really beautiful collection – the show captures the Autumn mood perfectly. I really love some of the accessories – the enamel bangles, the statement necklaces, leather purses. All the little details on some of the pieces are lovely too; the neon trim on the floral dress and embellished collar on the denim shirt. A great collection.

Fashion Editor, Cosmopolitan

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