Behind the Scenes of our latest AW17 shoot: Lake, Paddle Stroll

11th September 2017

Lake Windermere is situated in the (beyond) picturesque Lake District which is also home to Seathwaite, the wettest inhabited place in the UK. Perfect for shooting our new welly and Right as Rain collections, so umbrellas at the ready and off we went.

The weather was actually on our side with plenty of sunshine and fine days. Our team stayed all together in a beautiful house, so editing the day’s images was done overlooking the lake. An incredibly good day in the ‘office’, you could say. The tyre swing that features in some of the children’s shots was set up by Aaron from the production team, the tree was high enough for all the adults to have a go between shoots.

A bonfire night scene was scheduled, shoot director Sara explained that the day chosen for the night shoot was, ‘unfortunately, the longest day, so it didn’t get dark until after 10pm. Marshmallows, toffee apples and real hot chocolate fuelled the children, they had no plans for going to bed!’

Nina our stylist for the shoot is also a Pilates instructor, the team got up early one morning for an on-location session. Our art director Charlotte thought it would be easy and gentle – she ached for days.

We had a lucky mascot too, a little swan who followed the team around the lakeside from location to location each day. We would have brought him home if we could have…

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