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Behind the Scenes Of Our Christmas 2018 Campaign Shoot

It’s not very often that you wrap up warm in the 30-degree heat. However, our latest photo shoot saw fake snow and festive jumpers, despite shooting during one of the hottest summers that the UK has ever seen.


Shop The  Shoot

SLEEPWELL LONG SLEEVE TOP AND TROUSER SET 1-12YR
SARK LONG SLEEVE CHECK SHIRT 1-12YR
WOOLER SUPER SOFT FLUFFY CREW NECK JUMPER
TYTHERTON WOOL CHECKED SCARF
COAST RUCKSACK
CROFTON QUILTED GILET 1-12YR
AVA EMBELLISHED T-SHIRT 3-12YR
SEFTON LONGLINE PADDED JACKET WITH FAUX FUR HOOD TRIM
SNOWDAY LIGHTWEIGHT BEANIE WITH POP-A-POM
SLEEPWELL LONG SLEEVE TOP AND TROUSER SET 1-12YR
SARK LONG SLEEVE CHECK SHIRT 1-12YR
WOOLER SUPER SOFT FLUFFY CREW NECK JUMPER
TYTHERTON WOOL CHECKED SCARF
COAST RUCKSACK
CROFTON QUILTED GILET 1-12YR
AVA EMBELLISHED T-SHIRT 3-12YR
SEFTON LONGLINE PADDED JACKET WITH FAUX FUR HOOD TRIM
SNOWDAY LIGHTWEIGHT BEANIE WITH POP-A-POM

Our team travelled to a beautiful cabin in the heart of Worcestershire, a county in the West Midlands of England. It was the perfect location to create a beautiful Christmas scene and show off our new season range.

It seems such a long time ago now, but it was definitely very memorable. We shot during one of the hottest summers the UK had ever seen. Wearing festive jumpers and our lovely warm coats in the 30-degree heat wasn’t ideal, making it difficult for the models. However, they soldiered through as real pros.

The world cup was in full swing when we were shooting, we had the radio set up so we could listen along when we had a chance. We were also able to catch some of the match on a laptop screen in the garden during lunch.

Our last shoot day was actually the day that England were knocked out of the world cup. After eating dinner together, we waved flags, painted our faces and watched England with much commiseration as they were unfortunately knocked out.

Throughout the shoot we had lots of fake snow delivered and spread out. Charlotte, one of our Art Directors said the memory that will always stick with her was it being incredibly hot. Lighting a cosy fire in the 30-degree heat was far from fun! It was also very surreal to be in shorts and t-shirts in the snow. Although, despite the struggle of the heat we felt very lucky to be in a very beautiful location.


Our Shoot In Numbers

2

fabulous locations

4

shoot days

40

crew members

1

Radio and laptop screen set up

4

cameras

3

very Hot days!

1

Hot Day

1

incredible Cabin

2

England matches

1

Grim defeat

1

Star dog named louie

What is your favourite thing about Christmas?

1 Comment

  • Alison Blood

    10.12.2018 at 08:04 Reply

    I love all the Joules photo shoots as they excellent with all the Christmas decorations.
    The models look great in the Joules clothing as I like the Joules range which is of excellent quality with exciting colours including the floral dresses and breton tops etc.
    I hope that Joules never alter the quality of their clothes like Marks and Spencer did.
    I have bought various coats this Autumn and Winter and always look forward to my catalogues in the post with new patterns etc.

    Alison Blood
    PETERBOROUGH

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