Our new Botanical print for AW16

1st August 2016

The dedicated, in-house print team at Joules are rarely idle and produce hundreds of new print designs each year, however, being the considered professionals that they are, only a select handful make it from initial sketch or watercolour to becoming the jewel in the crown of our new collections.

Inspiration for our unique prints can come from almost anywhere; trips to art galleries, museums and stately homes. British institutions such as Kew Gardens and the V&A Museum are veritable goldmines but a low-key walk in the country, to the bottom of the garden or a local park has sown many a seed of an idea that’s blossomed into a best-selling print.

This season’s crop of new prints includes our designer’s new favourite -the Botanical print. A print inspired by traditional botanical drawings – the illustrations created to chart and document different species of flora and most prolific in the 18^th century. An art form in itself, botanical prints have long been covetable and collectible, seen adorning walls and fabric as well as textbooks. The level of detail, created initially for scientific purposes, giving the drawings a unique, rich appearance. Perfect for an autumn palette.

Our Botanical print features iconic British flora including honeysuckle, autumn hedgerow berries and garden birds. Flashes of bright lime and pink add colour and interest while the print’s backdrop of black, silvery greys and white lend a fresh, contemporary feel.

The print can be seen at its best when used as a placement print alongside colour blocking on garments such as with the Cynthie dress and Tait blouse. A classic in the making.

Tell us your favourite Botanical print item by commenting below.

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