Our new Botanical print for AW16

1st August 2016

At Joules a new season means fresh new prints. One of our current highlights is a contemporary take on traditional botanical drawings initially designed to further the study of flora and fauna. Adorning some of this season’s key pieces we take a look at the inspiration behind the print.

The Birdberry Print Hero Image

The dedicated, in-house print team at Joules are rarely idle and produce hundreds of new print designs each year, however, being the considered professionals that they are, only a select handful make it from initial sketch or watercolour to becoming the jewel in the crown of our new collections.

Inspiration for our unique prints can come from almost anywhere; trips to art galleries, museums and stately homes. British institutions such as Kew Gardens and the V&A Museum are veritable goldmines but a low-key walk in the country, to the bottom of the garden or a local park has sown many a seed of an idea that’s blossomed into a best-selling print.

Joules Birdberry Printed Wellies

This season’s crop of new prints includes our designer’s new favourite -the Botanical print. A print inspired by traditional botanical drawings – the illustrations created to chart and document different species of flora and most prolific in the 18th century. An art form in itself, botanical prints have long been covetable and collectible, seen adorning walls and fabric as well as textbooks. The level of detail, created initially for scientific purposes, giving the drawings a unique, rich appearance. Perfect for an autumn palette.

Our Botanical print features iconic British flora including honeysuckle, autumn hedgerow berries and garden birds. Flashes of bright lime and pink add colour and interest while the print’s backdrop of black, silvery greys and white lend a fresh, contemporary feel.

Joules Birdberry Eden Tunic

The print can be seen at its best when used as a placement print alongside colour blocking on garments such as with the Cynthie dress and Tait blouse. A classic in the making.

Joules Birdberry Cynthie Dress

Tell us your favourite Botanical print item by commenting below.


  • Maxine Lawrence

    02.08.2016 at 14:48 Reply

    Loving the print – are you going to be featuring this print onto a nightdress in the near future? Hope so …

  • Rebecca Smith

    03.08.2016 at 09:57 Reply

    The Hope silver birdberry woven shell top is beautiful as it can be paired with practically anything to create a statement look, love the colours against the muted grey toned background, really stands out. Will be saving up to add this to my wardrobe!

  • Gerdje Horions

    04.08.2016 at 09:52 Reply

    Hi ,

    Can I order things , I live in Belgium .
    I saw the shops ‘Joules ‘ during my holiday in England .
    Thanks !
    Lovely greetings,

  • Holly Speight

    06.08.2016 at 15:27 Reply

    Just saw the preview for spring 2016 at the Atlanta market and it is beautiful!!!!!

Post a Comment