Changing Young Lives With The Prince’s Trust

Joules has partnered with The Prince’s Trust for just over three years now, and we’re so pleased to be working with them for our first ever Charity Month. The charity helps young people build skills and confidence to move into work, re-engage with education and set up in business.


What is The Prince’s Trust?

Prince’s Trust are the UK’s leading youth charity, helping young people to live, learn and earn, regardless of their background. They support young people and give them the chance to take part in life-changing programmes to provide them with the help they need to stabilise their lives, from re-engaging them at school to make the most of their education, to giving them the skills needed to get into employment.

Charity Facts

Over the past 43 years, The Prince’s Trust has helped 960,000 young people.
More than three in four young people who took part in a Prince’s Trust course moved on to make a positive impact in their lives.
Did you know Idris Elba and Dynamo were both supported by The Prince’s Trust?

How has Joules helped The Princes Trust?

We have been blown away by the commitment teams have shown to helping vulnerable young people in Joules’ local communities change their lives for the better. Across stores, HQ and the JDC, teams have opened their doors and shared their time, to give vulnerable young people the opportunity to gain vital employability skills and confidence to take their next steps.

To date Joules has directly helped hundreds of young people through local programmes and inspired thousands more. In fact, last year we raised over £10,000 for The Prince’s Trust during our Charity Week. We can’t wait to build on this momentum, with a goal to smash last year’s target as we kick off Joules Charity Month! We’re starting off by joining in with The Prince’s Trust’s Go Red campaign — all Joules Head Office and JDC staff will be encouraged to wear red for the day to raise awareness for the amazing work that The Prince’s Trust does.

What we do here at The Prince’s Trust is so important because young people are our future. They are our next leaders, citizens, customers and businesses so we need to support them to move forwards in their lives. If they can succeed, we can all succeed.

Cath Taylor, Senior Partnership Manager at The Prince’s Trust

The best thing about The Prince’s Trust programme is the people you meet. You meet people from all different backgrounds, all with their own business ideas. Our programme leader and the mentors are really interested in us, they come and talk to us and really find out who we are. It’s not like an intense Dragon’s Den type experience, it’s really personal.

Rickele Foster, Prince’s Trust Programme Attendee and Founder of Drillers Clothing

How could your donation help The Princes Trust?

£12 will help give guidance and support to four young people calling helplines.

£20 will provide lunches for 12 young people attending one of our programmes.

£30 will provide two hours of one-to-one mentoring for one young person.

£50 will give childcare for a day to allow someone to attend a programme.

£500 could fund a telephone helpline for a day providing support and advice to 173 young people.

£1500 funds a place on a four-day enterprise course.

Alexander’s Story:

Alexander Rhys is an artist and ambassador for The Prince’s Trust.

After finishing university, Alexander was suffering with OCD and struggling to find his way in life. After hearing about the programme from his mum, he applied to go on a three-day course with The Prince’s Trust to help him turn his passion and talent for art into a profitable business and a career. Alexander then successfully submitted an application to receive funding from The Prince’s Trust, which helped him set up as an artist and get his own studio in Birmingham.

Since then, Alexander has had his work exhibited in the Saatchi Gallery in London, been privately commissioned to paint five large paintings for an architect in Florida, and sold his works all over the world.

Alexander has even been to Downing Street to speak with Theresa May about the benefits of art therapy in tackling issues like violence and knife crime in the UK.

I’ve always been a painter, but I didn’t know how to turn my art into a business. At The Prince’s Trust I had a mentor, Rob, who taught me about finance, tax, all of that stuff. It’s great to have that kind of team around you. The Prince’s Trust really help to encourage you and get the best out of you. They see that spark in you and they just help it to grow bigger and bigger. Now my business is getting stronger, and so is my art, and so am I. My mental health has improved, and I just keep developing myself more and more.

Would you like to offer your support to our fantastic charities? Visit our Virgin Money Giving page or head into store to see what’s going on. Keep up-to-date with our efforts by using #JoulesCharityMonth

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