Over the past few years the Christmas jumper has gone from cheesy, to ironically cool, to well – just cool. Once upon a time, the jolly Christmas jumper wasn’t very trendy. If you were really lucky, you wouldn’t ever have to wear one, your granny would never consider buying you one and your dad would never embarrass you by wearing his in public
But look around today, as you dash to the shops for some last minute present buying, or venture out into the cold to choose this year’s Christmas tree – you’ll see them everywhere.
It seems we’re all in love with the traditional festive knit. This iconic winter warmer, once so quickly banished to the depths of our wardrobes, has transformed itself from frightful to fantastic and is becoming something of a must-have style statement. Mums and dads are wearing them, children too, even teenagers and celebrities have been bitten by the festive knit bug.
Whether you’re in the market for big, bright and bold or would prefer just a light sprinkling of something sparkly, we can help. This Christmas the design team here at Joules took on the challenge of crafting an extra special festive knitwear collection with a little something for everyone.
Our new women’s collection is well stocked with Fair Isle options too, this time in pretty shades of pastel blue, fondant pink and soft grey to go with anything. And we promise they really do feel as snug as they look. If a bit of festive fun and frolic is what you’re after, our cute animal motif jumpers make the perfect gift. Available with different coloured backgrounds from pastel pink through to rich burgundy and a bright sunshine shade of yellow, we’ve crafted each one from the softest cotton blend so they’re cosy, colourful and very, very soft. Other designs in the range include festive robins and a pretty embellished pheasant on grey marl subtly sparkling with sequins. Also new is our nautical navy stripe with contrasting reindeer motif. Simple and striking.
For male friends and family members who don’t fancy a giant Rudolph emblazoned across their chest, we’ve just the thing. Our softest new lambswool Fair Isle designs are available in cream or navy. Christmassy yet understated enough to wear on into January and beyond, they are timeless classics that will never fall out of fashion. We’ve added two new festive jersey top options too, in case it’s dad’s job to make the dinner this year. No one wants him overcooked, after all.
Rest assured our festive selection for little girls is as vibrant and colourful as every Christmas celebration should be. Bursting with bright jewel shades of cornflower blue, turquoise, red and fuchsia pink, each one has extra special detailing on the cuffs and trim and is emblazoned with one of our sweet new animal designs. We think she’ll love them.
We’ve kept it simple. You won’t find any cute animals here, just big, bold motifs infused with our cool festive glow in the dark technology. This new range comes in soft, breathable, high quality cotton, so it wears well and washes beautifully.
New festive baby options come in our best quality easy-care cotton and jersey that feels wonderfully soft against delicate skin. This year we’ve also added a baby Fair Isle design that’s so cute, you’ll find it hard to resist.
On 18th December many of us will be pulling on a festive knit for Save the Children’s Christmas Jumper Day charity fundraiser. So why not join us? ‘Tis the season to be jolly after all.