City style with Sassy in The City

23rd June 2017

Lauren Silvester from the blog Sassy in The City has worked at many fashion magazines and knows a thing or two about styling and personal shopping for clients in the city. Her blog has attracted a fashion savvy audience who know how to look and feel great. So we asked her to pass on her insider tips.

Tell us a bit about yourself?

I’m a 30 year old, newly-wed living in North London with a baby due this September. I’ve been blogging for just under two years on topics ranging from fashion and beauty to advice, each with a focus of city living.

How do you describe your style?

Having lived in London for nine years, my style has definitely become less complex. On the weekends my outfits aren’t as florid, instead opting more for a laid back casual look. In the city it appears I’m not alone. Contemporary, minimalist style for women of all ages is becoming de rigueur. So whether I’m queuing for coffee, hanging out with friends or just spending the day shopping, I feel comfy and fashionable.

What do you love most about Joules?

I love the variety and styles available. They do some great pieces for layering (like this Millie Bomber jacket). It’s refreshing to find a store where everything is great quality and whose prices patently reflect that.

Lauren’s Style Tips for The City

Essential City Pieces Mixing Function and Fashion

First and foremost, you need a decent pair of flats, boots and waterproof shoes. Never scrimp on a stylish pair because you’ll burn through them walking around the city. Although it sounds cliché, function and fashion go hand in hand in the city. Gone are the days of seven inch heels, in are sneakers and mules.

Wardrobe staples like a good coat, dress and basics like t-shirts are a no brainer. In the city you want bits you can layer to put on or take off as needed because of the ever-changing climates. Even when visiting London for a day, a good stylish backpack, tee and culottes can keep you feeling chic whilst visiting the crowded tourist attractions.

Accessorise Appropriately

As in don’t overdo it. I love statement jewellery added to a basic outfit but my golden rule is if you think you’re wearing a bit too much before leaving the house, always remove one item of jewellery. My preference would be to team an outfit with a gorgeous and versatile scarf (like the Harmony Joules scarf) which can be used around your neck or tied to the side of your bag if you’re a bit hot.

Alternate

Clothes become boring when they lack imagination and care. Treat pieces with respect and make them work hard alongside other items in your wardrobe. I need a bit of variation in my closet as I dress for my mood. Style should be a reflection of a person’s character so invest in a few different pieces in different cuts.

Look After Your Hair

The best advice I was given was when I worked at ELLE and featured in an ad video shot in their fashion cupboard. It was for the launch of a new fragrance and the team of hair and makeup were great. They said that good hair can elevate any outfit so ever since I’ve always taken really good care of my hair. In the city there are some gorgeously glamorous women (with a lot of time and salon appointments on their hands) and their hair always completes an outfit. Even when wearing jeans and a Breton.

Shop the collection now >