With a month of fashion weeks drawing to a close, we’ve picked a few of our highlights in London, New York and LA; from our debut shows in the USA held during NYFW and LAFW, to our trend spotter Ashley James’ fashion forecasting at LFW.
Our signature hand-drawn prints and bold colours have crossed the Atlantic and had a warm welcome at our first major catwalk shows in the USA, hosted in NY and LA in association with the Heart Foundation. Our collections have been snapped up by the likes of Nordstrom, Von Maur, Target and Back Country, and the USA audience have embraced our upbeat, colourful clothing and true British style and eccentricity.
Known and loved in the USA for our unique and stand-out rain boots, we’ve added some great new innovations to our already extensive collection. Floral prints on our wellington boots and womenswear have been given a fresh update for Spring/Summer 2016 with soft greys, crisp whites, neon limes and injections of bold pinks and oranges. Silhouettes and fabrics are relaxed and casual, with comfort and ease-of-wear at the top of the list to ensure your days off are about time with friends and family and nothing else. Woven and jersey day dresses, printed trousers and loveable linen, over-sized shirts, dresses and blazers will all see you looking your best this season.
For those guaranteed drizzly days the ‘Right as Rain’ collection of raincoats and accessories are making a heroic comeback. The Golightly pack-away waterproof parka in bright lime is the ideal way to stay one step ahead of the weather in style, and the best-selling Raina returns in delightful new prints with 100% waterproof protection.
It’s hard to believe that whilst we’ve just put away our summer clothes and are getting ready to wear our winter warmers the fashion world is left mulling over what Spring/Summer 2016 has in store for our wardrobes. London Fashion Week took place in London’s Soho from Friday – Tuesday in a multi-story car park (no, really) and over the course of the five days I changed outfits over fifteen times, sat Front Row to over ten shows, and managed to indulge in my favourite past time – people watching. What the week gave me, apart from little sleep, was a key understanding of what is going to be big in SS16.
I thought I would share my knowledge with you and show how you can easily follow the trends.
The queen of fashion, Alexa Chung turned up to a show in a simple striped dress with white trainers. My kind of girl! Stripes are available in abundance at Joules, and they work great clashed with floral prints. Spring without flowers would be like Christmas without jumpers, it just can’t happen, and thank goodness it doesn’t have to because flowers were present in a variety of forms across London Fashion Week from traditional floral prints, to floral embossed clothing, to a catwalk of flowers.
Metallics and embellishment were present across the London runways, from the punk rocker world of studs, spikes, and gold, to more feminine intricate stitchings and intarsias. Metallics are great because they literally go with every colour in your wardrobe. Personally, I’m a sucker for embellishment and metals so I’d feel comfortable going out looking like a disco ball, but if you’d rather just give a nod to this trend then Joules offers subtle nods to beading and embellishment.