Hello Indigo

This ancient shade of blue, is the oldest dye known and has been said to originate from the Egyptians. It can be found all around the world used to symbolize moods of tranquility, tribal loyalty or even love and peace as in the Yves St Laurent ‘Jardin Majorelle Bleu’ in Marrakesh as some of our team recently found on a trip to Morocco.


Today, it’s our most loved shade here at Joules. It’s calming yet opulent and an amazing shade to be layered with whites, purples and of course blues! Indigo is a shade for everyone and is best worn in relaxed silhouettes giving a nod to the heritage of the dye and its use in Japanese boro workwear.

Indigo from around the world

The colour was a key inspiration for our designers here at Joules and this season’s new collection begins with our take on the beautiful shades of indigo, blues and ink. You can find them throughout the collection, in hand-painted water coloured butterflies, combined with deeper shades of midnight and pale purples in our traditional ditsy or teamed with subtle pops of neon orange and pink in our confetti print. We chatted to our super-talented print designers about the inspiration for the latest collection.

“The butterfly print was inspired by a recent trip to the British Natural History Museum in London. I was wowed by the vibrancy and delicacy of the butterflies and wanted to recreate this in my print. The inky shades of indigo used are fluid and remind me of the movement of the butterfly wings.” Jo.

Indigo butterfly inspiration
Butterfly indigo print

“Our confetti print is a quite unique as it’s a collage of different print techniques. It combines acrylic paint with photographic print and this gives the overall look a real depth. I love how the indigo is teamed with bright orange and pink that pop of the tonal inky hues” Chloe.

Indigo confetti print

The print can be found on our Perry Shirt Dress, a beautiful tunic dress with a silky finish that can be worn on its own as a dress or over jeans with pumps. You can also find our beautiful confetti print on our favourite Pip jersey top that adds a twist to the traditional Breton.

Pip jersey top

If an all over-print isn’t for you, our new Kingston shirt features a placement print. Here you will find the indigo confetti print collaged with a mono peony.

Kingston shirt

Our final indigo inspired print is our Cornflower Ditsy. Our ditsies have been loved for many seasons and our new collection features a beautiful indigo, purple and mocha floral. The different hues create a soft tomboy take on a ditsy to offer a more contemporary take on a classic.


This classic favourite also features a chambray contrast collar to complete the utility look.

Indigo ditsy print shirt

The Cornflower Ditsy can also be found as a Peter Pan collar on our Lily Bretton stripe, or as a patch pocket on the Pia jersey and chambray smock top.

Indigo ditsy print

Start your love of indigo and visit our Indigo lookbook to see the full collection.


  • Lynette Brown

    30.07.2015 at 17:43 Reply

    I’m loving all these shades of indigo, such a beautiful colour, wish I could find those ankle boots love them as well

  • Katie Lees

    03.09.2015 at 08:27 Reply

    I am really enjoying your behind the scenes posts on what the inspiration is behind your prints, it is fascinating. Those butterflies are stunning! It makes me want to buy the shirt even more now! Thank you!

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