Introducing the Blossom Print

22nd January 2018

A new season means new prints at Joules. Gathering inspiration from near and far, our talented print team work from initial concepts, doodles and ideas to create what will become a finished print, destined to regale some of our favourite products

spring blossom print collection

This season’s hero print is the Blossom. Inspired by a vintage design unearthed by the team in The Design Library in New York, it’s fast become one of our best-loved florals.

inspiration for the Joules spring blossom print collection

The Design Library is a mecca for anyone with a creative interest in textile design, whether that’s for the fashion and home interiors industry or graphic design. The library was founded 45 years ago by husband and wife team, Susan and Herbert Meller whose love for textile design, vintage prints and patterns and a huge passion for acquiring and collecting led to the foundation of a place to categorize, document and preserve everything from fabrics, wallpapers and embroideries to yarn dyes, original paintings and designs.

development of the Joules spring blossom print collection

With a collection dating back to the 1750s it’s no surprise our team found a rich seam of inspiration. The original blossom print that was discovered in the library is believed to be hundreds of years old. Our print team took the basis of the archive print and spent time working with it to create a more contemporary finish that still had the delicate basis of the original.

The Blossom print has fast become one of our current favourites and it’s perfect for the coming season that’s full of the promise of spring.

Take a look for yourself.

The Kayla Woven Top

Joules women's blossom printed Kayla top

The natural viscose that this top is made from and the draped design lend themselves beautifully to the natural lines of the Blossom print. With three quarter sleeves and a wider neckline it’s flattering too.

The Printed Harbour Top

Joules women's blossom printed Harbour breton top

The flow of the Blossom print works beautifully as a placement print on our ever-popular Harbour Print top. Positioned over contrasting stripes it’s an eye-catching design that’s versatile and easy to wear.

The Beth Jersey Dress

Joules women's blossom printed Beth dress

Set against a background of deep navy the Blossom print truly stands out on this everyday dress. Made from jersey with well positioned pleats, it’s a wardrobe hero that will see you through all manner of occasions.

The Kady Knit

Joules women's blossom printed kady jumper

Another triumphant floral and stripe combination, the Kady cotton knit jumper truly shows off the Blossom. A step away from a traditional print, this jumper features the Blossom design as an intricate embroidery which adds texture and interest to this beautiful design.


  • Joanne barclay

    02.02.2018 at 09:07 Reply

    I just love ? all your designs very talented and they are a design that fits with anything thank you ? for brightening up my wardrobe.

  • Linda Fleming

    02.02.2018 at 10:49 Reply

    Love ? the jackets I have 3 plus a tweed one my favourite the linings are fantastic I’ve just bought the green slub tunic and a harbour top for the spring the new collection is fantastic thank you.

  • Bernadette Frost

    02.02.2018 at 11:43 Reply

    I just love everything joules.
    I have jackets, dresses, tunics, harbour tops, wellie socks, jeans, jumpers, knickers,socks, blouses, bedding, mugs, and that’s just me.
    I then buy for my boys who now have wife’s and one has a child, who now also have things joules, my daughter who is still at school has your clothes and the same things as me, and wears a jacket to school.
    And then the husband we’ll have to keep him in trend to.
    We are a farming , shooting,and horses
    family so love it but versatile enough for the daughters in law s
    Just now have to find a grey tweed for one sons wedding .
    So thank you joules
    One very happy customer x

  • Linda Mayers

    02.02.2018 at 16:14 Reply

    Love all of you designs. Only problem is I want them all.

  • Lynda middleton

    03.02.2018 at 18:33 Reply

    I wear your lovely red jacket with fur around the hood.So many people make comments about it.They all love it.Its so warm and cosy.

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