It’s the Joules Gruffalo!

Joules x The Gruffalo Collaboration

There’s no such thing as a gruffalo?

Or is there?

Joules proudly partners with The Gruffalo (terrible tusks, purple prickles and all) to bring you a charming collection for adventuring-loving boys, girls and babies.​​

From the magical minds of Julia Donaldson & Axel Scheffler onto our best-loved children’s styles – all the characters from the award-winning rhyming story are waiting to be discovered.​​

Along with the Gruffalo – Mouse, Fox, Owl and Snake can be found speeding, flying and sliding across hardwearing tops and twirl-worthy dresses. And lookout for leggings, sweatshirts and joggers too. And if you’re heading to a deep dark wood, take a look at our coats and gilets.​ Our Gruffalo outfits were made for small but mighty boys and girls, with imaginations that take them on the most exciting of adventures.

All was quiet in the deep dark wood…

Joules navy Gruffalo sweatshirt
Joules girls' striped Gruffalo dress
Joules Gruffalo woolly hat and matching Gruffalo gloves with a Gruffalo gilet and Gruffalo T-shirt

That is until our Gruffalo collection arrived and all the creatures came out to admire it! ​From cotton baby grows and characterful outfit sets, to dressing gowns with 3D tusks, we’ve delved deep into the classic picture book to bring all the woodland characters to life. Full of fun and whimsy, the range of boys’ Gruffalo clothes and girls’ Gruffalo clothes will delight both little ones and parents. Remember – there’s a Gruffalo outfit for every occasion.

Just walk behind me and soon you’ll see

Joules cuddly Gruffalo toy
Joules Gruffalo character finger puppets
Joules Gruffalo children's game

Not only have we brought the joy and adventure of the Gruffalo to our clothing collections, but there’s also a world of Gruffalo toys, cards and games to be discovered at too! Perfect for those quiet, rainy days in, or wild and windy days outdoors – what will you find on your online adventures?

If you’re still unsure who the Gruffalo is and how he came about, we’ve answered a few commonly asked questions below so you can get familiar with our fury friend.

What is The Gruffalo?

The Gruffalo is a popular children’s picture book, written in 1999. The Gruffalo story was inspired by the Chinese folk tale, ‘The Fox that Borrows the Terror of a Tiger’ however the tiger was replaced by a Gruffalo as “Gruffalo” rhymes with “Oh help! Oh no!”.

What is the story of The Gruffalo?

The Gruffalo story follows the adventures of a clever mouse travelling through the woods, telling tales of his imaginary Gruffalo friend to scare off predators who step in his path. Unbeknown to the mouse, the Gruffalo exists and when the mouse comes face to face with the Gruffalo, the mouse leads the Gruffalo to the frightened predators who run away, tricking the Gruffalo into thinking they’re scared of the mouse.

What is the message of The Gruffalo?

The key message of The Gruffalo is that wit is more powerful than size and scariness. The quick-witted mouse manages to protect himself by convincing the Gruffalo he is a big bad mouse.

What is the Gruffalo scared of?

The Gruffalo becomes scared of the mouse after the mouse convinces the Gruffalo into thinking much larger predators live in fear of him. The mouse then declares his favourite food is “Gruffalo crumble” causing the Gruffalo to run and hide out of fear of being eaten.

Who wrote The Gruffalo?

The Gruffalo was written by Julia Donaldson and illustrated by Axel Scheffler. Donaldson is a critically acclaimed author who has written some of the best loved children’s books around. She is inspired by anything and everything including fairy stories, childhood memories and even folk tales.

Wow you’re brave enough to still be here! Join Mouse and take a wander through the full range of Julia Donaldson clothing, online now.

© 2021 & TM Julia Donaldson & Axel Scheffler. Licensed by Magic Light Pictures Ltd.

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