Joules Beside The Sea

You can find exciting changes in our coastal stores this summer, with our new seaside concept launched in eleven stores including Salcombe, Falmouth and St Ives. The redesigns have captured the look and feel of a traditional British beach front infused with the usual Joules quirk, think childhood holiday nostalgia with racks of pastel postcards, sandcastle building essentials and stacks of crabbing kits on the shop front. Our interior colour palette has embraced the seaside feel with a new take on Joules brights; more white, blue and pops of vibrant pink. A great backdrop to all your favorite beach essentials including a range of suitably bright buckets, spades and sticks of rock.

Joules Seaside Stores

The inspiration

The Joules Beside The Seaside store was born when our brand director Chloe Ward went on a family holiday to Salcombe, and thought how great it would be to be able to shop in an environment that had appeal for all of the family, in a fun and memorable space. Being Britain’s best loved ‘time off’ brand, providing practical and stylish kit for all adventures, Chloe felt it made sense that Joules could provide a unique shopping experience for a trip to the seaside.

I wanted a place I could go to buy beach toys for the children as well as pick up a top for myself. A win-win for all the family

Joules Beside The Sea

Alongside your favorite men’s, women’s and children’s collections, you can pick up giftable items and souvenirs to help you remember your holiday, including locally themed products such as a Southwold mug or a Holt tea towel. Coastal fever has spread throughout Joules and after a team visit to Devon our print designers developed a range of seaside inspired prints which you’ll find on this season’s bedding and homewares. See some of our print designer Chloe Smith’s favourite pieces; the lighthouse adorned Lightwell door stop and the Shoreline Shell cushion.

Joules Beside The Seaside

Find your nearest Joules coastal store and our upcoming seaside store events. We’d love to hear about your favorite British beaches, tell us in the comments below.

Shop Our Coastal Collection

Lobster Cushion Joules
Seaside Tea Towel Joules
Shell Mug Joules


  • Andrea Smith

    30.05.2016 at 20:48 Reply

    Hi, we’ve just returned from a trip to Holt and seen your lovely Joules shop there. My daughter loves the beside the seaside postcards you had there, and wanted to base a school art project around the idea but forgot to buy any as an example. Do you have a picture of them at all? She also needs to know how they were produced, ie illustration, computer generated or screen printed. I hope you don’t mind us asking. She’s been very inspired by them and the idea of a seaside project for school 🙂 Many thanks, Andrea

    • Phylli Vostanis

      31.05.2016 at 10:33 Reply

      Hi Andrea,

      Thank you for your comment – if you could contact with your request and they should be able to assist you with this!

      Many thanks

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