19th April 2018
Those heady months of summer. The days are so much longer and there’s a strange sense of excitement that seems to hang in the air. Lawn mowers hum, the scent from BBQs travels from garden-to-garden and parks come alive with laughter.
We wear less and spend more time outdoors – impromptu picnics, coastal walks and that holiday feeling (even if you’re staying at home).
Flower shows, festivals and royal weddings. Eating al fresco, sports days and bike rides – summer is a season that brings people together in many ways. And to think all we need to do was… just add sunshine.
In a nutshell, we’re very excited about what the season holds – winter seems to have lasted forever (and have we ever seen so much rain?). So with sun-filled days in mind we’re pleased to introduce a new collection – packed full of lighter, brighter fabrics, new prints and eye-catching styles for the whole family.
No matter if you’re jetting away in search of warmer climes or determined to have that BBQ in your garden come rain or shine – our new collection will make sure this summer can be enjoyed in style.
Amongst an array of dresses, shirts, shorts and new summer footwear – one of our prints that keeps catching our eye is the Secret Garden print – hand-painted using ink and watercolours, we took inspiration from the Palm House at Kew Gardens which was actually where we first started creating this stunning print. Due to the heat, some members of our Print Team nearly passed out (seriously!) but it was worth it.
This season we’re also pleased to have introduced our Let’s Explore book. Featuring 25 exciting activities that will have everyone celebrating the wonders and joys of nature in no time. In the little book available to pick up (for free!) at all Joules stores, you’ll discover fascinating facts, recipes, amusing instructions and more importantly a checklist to tick off activities as they’re completed.