Meet… our in-house illustrator, Rosie McAdam

15th September 2016

Rosie is a little camera-shy (but because she’s also good at drawing, we let her off)

a hand drawn illustration of joules in house illustrator

We politely interrupted our extremely talented (we had to say it because she’s too modest to) in-house illustrator – we caught up and chatted everything from doodles to dog walking and paintbrushes to Pinterest. And of course, just what a typical day at Joules can have in store.

When my out of office is on, you’ll most likely find me…

As far away from a computer as possible! I try to get out as much as I can when I’m not in the studio. I’ll often be exploring new places or strolling down to the local with my scruffy-haired cockapoo, Barney. Sometimes I might even squeeze in a bit of doodling too!

A typical day in the office will include…

A quick pre 9:00am catch up about The Great British Bake Off followed by prioritising my ‘to do’ list. This could involve anything from creating illustrations for our window displays, showrooms, packaging, and emails to animating copious amounts of confetti for our latest celebrations!

I’d describe my style as…

Quite diverse. My desk is piled high with acrylics, watercolours, ink, pencils and every thickness of fine-liner you can imagine (when everyone puts them back where they found them). I think using different materials brings out different styles which is great when some projects can involve taking a realistic approach and others, a more abstract one. No two briefs are ever the same!

I get my inspiration from…

Sites like Instagram and Pinterest. I’m quite new to the Pinterest scene – how I lived before discovering it I don’t know! I even find myself scrolling through at 5pm for ideas for my tea!

And because Rosie is rather good with a pen, we asked her to illustrate the answers to these highly important questions:

What did you have for lunch?

illustration of crisps and a bagel

Your perfect fancy dress costume would be?

illustration of a catus fancy dress costume

Right now, I’m thinking…

illustrations of a scarf, hat and gloves

If you could be an animal, you’d be…

illustration of a penguin

Your favourite piece of Joules clothing is…

illustration of evedon wellies

Which department would you like to hear about next? Comment below.

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