Oh help! Oh no! It’s a (Joules) Gruffalo!

There’s no such thing as a gruffalo?

Or is there?

This autumn, Joules is partnering with The Gruffalo (terrible tusks, purple prickles and all) to bring you a charming collection for adventuring-loving boys, girls and babies.​​

From the magical minds of Julia Donaldson & Axel Scheffler onto our best-loved children’s styles – all the characters from the award-winning rhyming story are waiting to be discovered.​​

Along with the Gruffalo – Mouse, Fox, Owl and Snake can be found speeding, flying and sliding across hardwearing tops and twirl-worthy dresses. And lookout for leggings, sweatshirts and joggers too. And if you’re heading to a deep dark wood, take a look at our coats and gilets. We think they look good.

All was quiet in the deep dark wood…

PS Gruffalo 2
PS Gruffalo 3

That is until our Gruffalo collection arrived and all the creatures came out to admire it! ​From cotton baby grows and characterful outfit sets, to dressing gowns with 3D tusks, we’ve delved deep into the classic picture book to bring all the woodland characters to life. Full of fun and whimsy, it’s a collection that will delight both little ones and parents.

Just walk behind me and soon you’ll see

PS Gruffalo 6
PS Gruffalo 4
PS GRuffalo 5

Not only have we brought the joy and adventure of the Gruffalo to our clothing collections, but there’s also a world of Gruffalo toys, cards and games to be discovered at joules.com too! Perfect for those quiet, rainy days in, or wild and windy days outdoors – what will you find on your online adventures?

Wow you’re brave enough to still be here! Join Mouse and take a wander through the Joules Gruffalo Collection.

© 2021 & TM Julia Donaldson & Axel Scheffler. Licensed by Magic Light Pictures Ltd.

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