Buying a shirt can be daunting for a man – there are so many sizes, shapes and styles to consider – but get it right and you’ll find a faithful piece of clothing that you can turn to for almost any occasion.
We caught up with Tim, our senior menswear designer, and he told us about the three most important things to consider when designing and investing in a shirt.
L – R John is wearing the Wilby Shirt in a classic fit; Nick and Tim are both wearing the Lyndhurst Shirt in a slim fit
A great fitting shirt will make an outfit. Ours have historically only come in two fits – classic and slim. But taking into account the way style has moved over the last few years, not to mention the growth of our male customer base, we’re now introducing a new tailored slim fit. In my eyes a good fitting shirt will conform to your shape whilst allowing just the right amount of room to let you breathe, while hiding the unshapely parts (if required) without adding additional weight to your frame.
This is where as a brand I can really say we’re a class above. Our fabric technicians are constantly in pursuit of perfection and it shows. I’ve always said no matter how good a photograph is it will never fully do our shirts justice because of how well constructed the fabric is. When you’re done reading this, find out where your nearest Joules shop is and go and have a feel – you won’t be disappointed.
When designing a shirt we always begin with the end – if that makes sense. We’ll carefully consider where, when and how a shirt will be worn. For instance when designing our Cawthorne Overshirt – I had cold days spent outdoors in mind before I started sketching. When designing the Lyndhurst Shirt I was thinking (or probably dreaming) of long, lazy Sunday afternoons in the pub. And the Hewney Shirt was made with smarter occasions in mind… dare I say the office?