A little bit of sparkle goes a long way, especially when it comes to a gorgeous piece of jewellery. We spoke with Linsey, founder of Gemma J Jewellery and proud Friend of Joules, about her inspiration behind the many shining and sparkling pieces in her collection, and why we hold jewellery so dear to us.
“The Gemma J brand began while I was travelling. I was in my twenties and I had a bit of wanderlust, so I spent a lot of time travelling the world, and I was selling jewellery to fund my travels. I would spend winters in Asia and summers in the Greek islands, and I would collect stones and natural things around me as my inspiration to make my jewellery.”
“When I came back to the UK, I started to tailor the brand around my love of horses that I’ve had my whole life, so I designed a collection around an equestrian theme. From there it naturally grew into becoming a country lifestyle brand, inspired by wildlife, nature and animals. I do spend the majority of my time outdoors, horse riding and dog walking, so my inspiration all stems from that.”
“First of all, I create a sketch based on an idea I’ve had in my mind. Quite often I’ll go out and take photos of what I want to create, like if it’s an animal or something in nature I will go out and try to find it, or try to find a photo I like of it. From that, I’ll draw it again from different angles to get the exact model I need with cross sections and dimensions. Then the final designs are cast and branded with the Gemma J logo.”
“In my experience, women love to accessorise their looks and it makes them feel special, especially with that little bit of sparkle and a precious metal. I think also there’s a sentimentality that we hold for certain jewellery pieces; for example, a robin in the garden is said to be a symbol of a loved one’s spirit coming to visit, so a lot of people buy our Robin Necklace to remind them of someone that passed away. Our dog-themed pieces are often chosen by people as a tribute to their beloved pet, too. They usually have a lot of meaning to the wearer.”
“I love our Pheasant Necklace — the pheasant is such a beautiful bird and so synonymous with our British countryside, and I’m so pleased with how the colours have been translated into the design.”
“I’ve actually wanted to partner with Joules for a long time because both of our brands are so similar in who we are talking to and what we’re inspired by. So when Joules approached me to become a Friend of Joules I was so pleased to partner with them. We always saw Joules while we were selling at different horse shows like Burghley Horse Trials and our brands are just a perfect fit.”
Friends of Joules is our online marketplace for a contemporary country lifestyle. We have partnered with 100s of creative people and businesses like Gemma J to bring you 1000s of perfect products for you and your family (even your four legged friends!) in just one place.