Style Guide: Casual Outfits for Women

Dark-haired woman sat at a table wearing a light-blue cardigan jumper.

Say goodbye to outfit dilemmas and hello to your most stylish wardrobe yet with our gorgeous ladies’ outfit ideas. We’ve taken the stress out of dressing and picked out our favourite weekend outfits for every occasion. The best part? They’re all oh-so-comfy too. There is no better way to rejuvenate after a busy week and prepare for the week ahead than with our fabulous style guide – full of weekend clothes inspiration for an effortlessly cool look. From casual chic outfits to going-out outfits, we have all the inspiration you need to find the perfect stylish outfits for women right here!


Ah, the elusive smart casual dress code. Admit it, we’ve all at some stage asked ourselves “what is smart casual”? Smart casual outfits are often polished and formal looks with a relaxed feel.  The best smart casual looks are those that can look smarter or casual-er with just a few simple accessory tweaks. An elegant midi dress is the perfect blend of smart and casual and is a great weekend outfit if you require fuss-free style. Simply pair with some classic ankle boots and you’ve got an outfit you can wear time and time again.

Dark-haired woman in her kitchen wearing a grey v-neck button up jumper with dark-blue jeans.
Joules black low-cut Chelsea boots on white background.
woman wearing wide-leg patterned three-quarter-leg trousers with white trainers.


There are three rules when it comes to women’s walking outfits: comfort, layers and waterproofs (it is the UK after all!) Keep your feet dry with our sturdy walking boots – a feminine design which supports both the foot and ankle so you can stride out in confidence. Hold the wind at bay with our knitted sweatshirts and don’t forget one of our five-star waterproof coats too. Add colour to a gloomy day with our ladies’ Right As Rain collection – full of fabulous dog-walking clothes inspired by quintessentially British style.

Dark-haired woman wearing a baby pink jumper with thrill hem detailing on the neckline.
Joules Khaki walking boots with orange laces, worn with dark blue skinny jeans.
Light-haired woman wearing a Joules navy and white dotted jacket with white t-shirt and blue jeans.


Is there anything more off-duty than a night in? Whether indulging in some self-care with a facemask and glass of bubbly or sinking into the sofa with a big bar of chocolate, our lounge outfits are the epitome of comfort. For ultimate cosiness, you can’t go wrong with a bright pair of pyjamas and a snuggly dressing gown. A pair of joggers or leggings are also a great choice (bonus points, you can wear them outside), and, of course, where would we be without a comfy pair of slippers?


Wondering what to wear on a date night or a spontaneous trip to the pub with your SO? We have collated date night outfit ideas which will not only make you feel fabulous but will make your other half fall in love with you all over again. We recommend a statement jumper and a long floaty skirt, or for something a little bit different (and lots of compliments), a floral print jersey dress. Pick your favourite handbag and a pair of white trainers and now you have the perfect casual date night outfit.

Light-haired woman wearing a Joules white knit jumper with pink and red stripe detailing, paired with white jeans.
Woman wearing white pumps with black cow-print, worn with blue jeans.
Light-haired woman wearing a red floral dress holding a black Joules quilted detailing cross-over bag.


Sipping cocktails in the middle of the day surrounded by your girlfriends? Yes, please. Here are some of our best brunch outfit ideas. Bottomless brunch outfits should be smart casual with a touch of glamour – think elegant shirt dresses coupled with gorgeous statement jewellery. Or if you’re simply heading out for a light lunch and crisp white wine, our summer dresses are as flattering as they are head-turning. Everyone needs a few glamorous everyday looks in their wardrobe – the kind that you don’t even have to think about, you just know they’ll look good.

Dark-haired woman wearing a Joules yellow summer dress with white dotted detailing.
gold circle bracelet with delicate chain on a plain background.
Dark-haired woman wearing a Joules red midi-length summer dress with white dotted detailing.


Sunny weekends are to be taken advantage of! From trips to the beer garden to picnics in the park – these summer outfits for women are perfect for looking stylish in an instant. If the beer garden is calling, it would be rude not to answer. Simply couple a relaxed t-shirt with a pair of chinos and quench your thirst in style. For the perfect picnic outfit, couple a tunic dress with a pair of leggings and complete the look with a pair of statement sunglasses.

Light-haired woman wearing a pink frill sleeve t-shirt with peach stripe detailing, worn with denim jeans.
Woman wearing Joules cream chino style trousers with dark blouse and white trainers.
Light-haired woman wearing a Joules cami top with floral print with chino trousers.

Looking for more outfit ideas? Shop the Women’s Clothing Collection

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