SUMMER SIPPING WITH BELVOIR FARM

Four Belvoir drinks bottles in front of a picnic hamper

When life gives you lemons, make lemonade. And when nature gives you an abundance of irresistible natural ingredients, Belvoir Farm makes the most delicious drinks you can imagine. From sweet Elderflower Cordial to spicy Ginger Beer, we’ve been sipping Belvoir Farm’s sensational summer drinks all season long.

Here at Joules, we’re delighted to have partnered with Belvoir Farm to give you a chance to WIN a British getaway with holidaycottages.co.uk worth £3,000! 100 runners up will also receive a Joules voucher and a special Belvoir Farm hamper.

Head to joules.com/win to enter!


To celebrate this exciting partnership and to find out how their amazing drinks are made, we took a trip to Belvoir Farm in Bottesford, Leicestershire.

A beautiful countryside landscape showing Belvoir farm

What makes Belvoir Farm drinks so special?

“Refreshingly real and reassuringly delicious, there’s artistry in our still cordials and lightly sparkling soft drinks. Each are made using simple ingredients, carefully selected – including our own organic elderflower – with natural fruits, hand-picked flowers, fresh juices and spices. We’re true to nature and let the ingredients do the talking.

We choose natural, over artificial, every time. There are no artificial preservatives, flavourings, colourings or sweeteners in our premium soft drinks. That’s our promise. Ours is a light touch, using traditional methods and working with nature’s flavours to craft proper, premium soft drinks that taste delicious.”

Where did it all begin?

“Our first bottle of Belvoir Farm elderflower cordial was made in the Vale of Belvoir – almost 40 years ago, in the farmhouse kitchen of our owner, Peverel Manners.

Wild elderflower spilled into Pev’s family garden and, together, they transformed it into cordial. Selling it to local farm shops was a simple business idea that took root and grew – and we use that original elderflower cordial recipe to this day.”

A person holding a bottle of Belvoir Elderflower Cordial
Green van with three Belvoir drink bottles on its step

What do you grow here on the farm?

“We are known for our 60 acres of organic elderflower plantations, and every year we call upon the local community to help us pick as many elderflowers as possible from our fields and from wild hedgerows.

Observing the Countryside Code, they hit the hedgerows and our own organic plantation with gusto. Within 24 hours of harvesting, the flower heads are poured into a vat and hand-stirred gently – and so begins our decades old tradition of making Belvoir Farm’s much-loved elderflower cordial, from Mary Manner’s original recipe. As a soft drink, a recipe ingredient or a delicious splash to cocktails and mocktails, it stands the test of time!

With harvest gathered in, our manager Keith gets busy giving back to the land with gentle tilling, aeration and organic fertilising of the plantation, being sure to protect the established nature corridors around it – for wildflowers, butterflies, pollinators and fallow deer. It’s all part of doing the right thing by the land and the wider eco-system, as nature’s cycle begins again.”

Lastly, let’s set the record straight…How do you pronounce Belvoir?

“Despite its spelling, Belvoir is correctly pronounced “beever”.

Ready for a quick history lesson? Here we go… When the castle was built, it was named “Bel voir”, French for “beautiful view”. Following the Norman Conquest in 1066, the ruling classes changed and Norman French was introduced. New settlements such as Belvoir, Beaulieu (“bewley”) and Alnwich (“anick”) were established, but their names became anglicised as only the nobility spoke and understood medieval French. Either way, whether you prefer to call our drinks “bel voir” or “beever”, our main concern is that you enjoy them.”

A hand touching a bunch of elderflower blooms
A person in wellington boots standing on a shovel to lift the earth

Do you have any behind the scenes stories to share?

I think it will surprise people further down the line how good Beau’s accent is. She’s incredibly talented and as a natural southerner worked very hard on getting it right. KJ and Eden are fabulous singers and they would entertain us onset in between takes with songs from The Lion King. It was amazing! They were gobsmackingly good! There was also a filming challenge which the team did really well with: it was the wettest May in 50 years! It was freezing for about the first four weeks but you can barely tell in the film thanks to our amazing Director of Photography, Kit, it looks like Tuscan sunshine!

If there was one thing you wanted the audience to take away from the film what would it be?

Listen to children. They have a resilience, and they have to deal with terrible things that grown-ups throw at them. They’re not always right but they can have a courage that adults can sometimes learn from. That, and that family is where you find it , through friends, not just through blood.

Three bottles of Belvoir drinks beside a lemon and a glass

We had a fantastic time visiting the farm and seeing the elderflower harvest first-hand! Don’t forget to enter our competition to WIN a British getaway with holidaycottages.co.uk worth £3,000, or one of 100 Joules gift cards and Belvoir Farm hampers for runners up!

Head to joules.com/win to enter!

 

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