For our latest shoot we travelled to the amazing Malverns in Worcestershire – just a two hour drive from our head office in Market Harborough. Described as a mountain range in miniature; the Malvern’s eight mile ridge contains some of the oldest rocks in Britain.
The team embraced good old Blighty’s weather and made the trek to the top of the hills to shoot our new collection against this beautiful British backdrop.
What better place than the Malverns to showcase our new collection. And thanks to the ever-changing weather – we were able to give it a real field test, too. Our wellies and coats came in handy.
Amy, Stylist at Joules
Our new collection is all about enjoying time off outdoors with friends and family. This season we really wanted to capture the essence of going for a walk. For us, the moment the door is closed, you’re wrapped up (if needs be!) and it’s just you and your family versus the elements – that’s when the adventure starts.
57
new styles
12
team members
5
cameras
15
(yes, 15!) showers in the space of two hours
A
little sunshine
24
rosy cheeks
… and two days later the shoot was complete.
The views were stunning, the grins on everyone faces widened with every step and as we neared the end of our stay we had been truly swept up by the magic of this fascinating place.
And if you’re heading to the Malverns why not tread a few of our photoshoot trails?
Watch ‘The Walk’ Lookbook:
Everyone has a favourite walk – it might be one you’ve done for years. Or one you discovered yesterday.
Send us your route recommendations and pictures #BRIGHTWITHJOULES
Mymy Lopez
26.07.2015 at 20:36Noooo! Why didn’t I know about this!! I’m the BIGGEST joules fan. My house is covered in floral print and I never leave home without at least one item of joules clothing! Not to mention my bag, keyring, wellies etc! I’m so gutted I didn’t get to come and watch! I hope you enjoyed the beautiful malverns though! It’s such a wonderful place to live and I never get bored of hiking to the top in all weather!
Danielle
27.07.2015 at 13:01What a beautifully inspirational photoshoot! I love Joules clothing & homewares anyway but the A/W15 collection looks like one of the best seasons yet & you’ve got it spot on with this styling! Proud to be British & proud to be a Joules customer! Well done! x
Jules Austin
28.07.2015 at 15:58I really liked the picture of your drizzlington waterproof jacket in ‘the walk’ collection leaflet, but I can’t find it on your website. All help appreciated! Thanks
Joules Journal
07.09.2015 at 10:24Hi Jules,
Here’s the Drizzlington jacket, we’re glad you like it!
Joules : The Walk AW15 Collection
01.11.2015 at 18:44[…] a look at their blog for a behind the scenes look at how the shoot was […]