The Walk: Behind the Scenes

For our latest shoot we travelled to the amazing Malverns in Worcestershire – just a two hour drive from our head office in Market Harborough. Described as a mountain range in miniature; the Malvern’s eight mile ridge contains some of the oldest rocks in Britain.

The team embraced good old Blighty’s weather and made the trek to the top of the hills to shoot our new collection against this beautiful British backdrop.

What better place than the Malverns to showcase our new collection. And thanks to the ever-changing weather – we were able to give it a real field test, too. Our wellies and coats came in handy.

Amy, Stylist at Joules

Our new collection is all about enjoying time off outdoors with friends and family. This season we really wanted to capture the essence of going for a walk. For us, the moment the door is closed, you’re wrapped up (if needs be!) and it’s just you and your family versus the elements – that’s when the adventure starts.


new styles


team members




(yes, 15!) showers in the space of two hours


little sunshine


rosy cheeks

… and two days later the shoot was complete.

The views were stunning, the grins on everyone faces widened with every step and as we neared the end of our stay we had been truly swept up by the magic of this fascinating place.

And if you’re heading to the Malverns why not tread a few of our photoshoot trails?

Watch ‘The Walk’ Lookbook:

Everyone has a favourite walk – it might be one you’ve done for years. Or one you discovered yesterday.

Send us your route recommendations and pictures #BRIGHTWITHJOULES


  • Mymy Lopez

    26.07.2015 at 20:36 Reply

    Noooo! Why didn’t I know about this!! I’m the BIGGEST joules fan. My house is covered in floral print and I never leave home without at least one item of joules clothing! Not to mention my bag, keyring, wellies etc! I’m so gutted I didn’t get to come and watch! I hope you enjoyed the beautiful malverns though! It’s such a wonderful place to live and I never get bored of hiking to the top in all weather!

  • Danielle

    27.07.2015 at 13:01 Reply

    What a beautifully inspirational photoshoot! I love Joules clothing & homewares anyway but the A/W15 collection looks like one of the best seasons yet & you’ve got it spot on with this styling! Proud to be British & proud to be a Joules customer! Well done! x

  • Jules Austin

    28.07.2015 at 15:58 Reply

    I really liked the picture of your drizzlington waterproof jacket in ‘the walk’ collection leaflet, but I can’t find it on your website. All help appreciated! Thanks

  • Joules : The Walk AW15 Collection

    01.11.2015 at 18:44 Reply

    […] a look at their blog for a behind the scenes look at how the shoot was […]

Post a Comment