World Mental Health Day with Joules x Mental Health Mates

We’ve always been champions of the great outdoors and recognise the powerful and positive impact that moving and connecting in nature can have on our individual and collective mental health, and after a challenging few years with so much time spent indoors during lockdown, it’s more important than ever to put on your boots and take a breath of fresh air.

With World Mental Health Day on 10th October, we’ve teamed up with our partners, Mental Health Mates. We’ll be marking the day by getting outdoors, walking and talking, and we’d love for you to do the same! Whether you join a Joules store walk, a walk by our partner Mental Health Mates or grab a friend for a stomp – join us in getting out together on World Mental Health Day!

How will it work?

In partnership with Mental Health Mates, we’ll be organising ‘Mental Health Mates’ walks from a selection of Joules stores. They’re free to join and a great opportunity to chat and connect with other people who experience their own mental health issues, without fear or judgement.


Join our Joules x Mental Health Mates walk with Bryony Gordon

Mental Health Mates founder, Bryony Gordon, will be leading her local walk from our Northcote Road store and we’d love to see you there:

Start location:

Joules Northcote Road, 84 Northcote Rd, London, SW11 1PA

Start time:



We’d love to know if you’re going to join us by emailing or letting our store colleagues know. Don’t worry if you forget to let us know, we’d still love to see you on the day!

Find a Mental Health Day walk local to you

Not in London? Not to worry! We’ve also paired up some of our Joules stores with their local Mental Health Mates walk leaders to bring a walk to you starting from our store front doors.

We’d love to know if you’re going to join us by RSVPing or letting our store colleagues know. Don’t worry if you forget to let us know, we’d still love to see you on the day!



Sunday 10th October.



Joules Beverley

Start time: 3pm

RSVP: Walk Leader, Clare, at

Joules Ipswich

Start time: 11am

RSVP: Walk Leader, Sophie, at

Joules Birmingham (Grand Central)

Start Time: TBC

RSVP: Walk Leader, Govi, at

Joules New Forest, Lymington

Start Time: 11am

RSVP: Walk Leader, Steph, at

Joules Leamington Spa

Start Time: 11am

RSVP: Walk Leader, Jess, at



We’ll be sharing any start times not listed here soon, so keep your eyes peeled!

Some of our Joules stores will also be organising their own walks on the day, so be sure to check in with your local store to see if they have anything planned.

We’d love to see you enjoying the outdoors on World Mental Health Day, share your images with us #GetOutTogether #JoulesHelloAutumn


  • Clare Smith

    01.10.2021 at 12:42 Reply

    This is a great idea Joules bringing like minded people together to appreciate our fabulous British countryside and nature. Also opportunity for others to learn about mental health and reduce the stigma associated with it, help bring out the best in people as highlighted in the pandamic.

  • Jill Sharp

    01.10.2021 at 18:25 Reply

    Thank you for organising the walk on World Mental Health Day with Mental Health Mates .My husband & I will be taking part and we find being with nature is a step into happiness ,especially with our wirehair Fox Terrier dog.I love to see the sparrows having a bath by fluffing up their wings and flicking water drops over their body.
    Thank you for participating,

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