World Pride Month: Celebrating our Life in Full Colour Collection

Joules has always believed that everyone should feel free to live life in full colour, no matter who you are. This year, we have partnered with Agrespect, a global network supporting LGBTQ+ people in rural communities, to create a collection which celebrates that an inclusive life is a colourful one. And all the better for it.

Not only can you wear this vibrant new collection to show your support and pride, but 10% of each sale from the Life in Full Colour Collection will be donated to Agrespect.


Who are Agrespect?

Agrespect work to help LGBTQ+ people to be open about their sexuality and to live authentic lives in their community.
There are thousands of LGBTQ+ people living, working and contributing to rural communities today, and it is Agrespect’s vision to celebrate and give a voice to these people to start a conversation about diversity, equality and inclusion in the countryside.

The Agrespect Pledge

We stand against prejudice and support rural LGBTQ+ diversity, inclusion and enablement.

Inclusively Joules

The Inclusively Joules Action Group is made up of keen volunteers from across the Joules team who meet regularly to share ideas, discuss concerns and lead our commitment to building a better, more diverse brand for our people and our customers.
Inclusively Joules has been the driving force for our Life in Full Colour Collection, with Action Group member and Joules Print Designer Dan Matthews designing the whole lot and seeing the project through from the first sparks of an idea to the vibrant styles available to buy now.

“Being a member of the LGBTQ+ community myself, I am so proud of this collection. To me, pride is about inclusivity and equal opportunity, making sure we have the same chances as our peers and our voices are heard. ‘Life in Full Colour’ is such a great slogan for this year’s pride collection, because why not live life to the full, being your authentic self and living in your truth?”

Dan Matthews, Print Designer

Need support, a friend or someone to talk to?

It isn’t easy being LGBTQ+ in the countryside, and it can be hard to meet anyone who understands your situation.
Agrespect have a panel of volunteers from the whole LGBTQ+ spectrum based all over the country who are happy to offer one-to one guidance and to help you to work out your feelings.


The conversation around inclusivity at Joules doesn’t stop after Pride month. We are committed to bringing awareness to the LGBTQ+ community and believe we should be learning, supporting and being allies all year round.

Shop the Life in Full Colour Collection online and at selected Joules stores now…
Don’t see what you’re looking for? More items will be added soon, so keep your eyes peeled!

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